About your Search

20121001
20121009
Search Results 0 to 2 of about 3
've written about this year is how the obama campaign is adopting these experimental methods to measure the effect of their mail and online ads and tv ads. it's more complicated and more expensive but it's a way of trying to break out of the line solely on the polls and focus groups that try to ask voters to imagine in this sort of artificial setting what would change their mind, and instead introduce them to information in the real world to believe they are basically being examined and see if it actually does change their mind. so that is a one next way of using these experimental techniques to see what really does move the voters and get out of the sort of the artificial setting of the focus groups alone. >> host: on that note with the obama campaign, since they have had four years ago time to study and now they have for years later, is there any innovative technique they're using now, any more that you can't -- >> guest: the programs are really the thing and they have been used in small narrow ways by some institutions, the afl-cio, emily's list over the years in certain states in th
the obama campaign has this year is a major advance. part of the problem with the way that people have tested messages historically is that you either have a poll that asking somebody who they support, and it they wills them a bunch of information. you see if moves or you ask somebody directly. if i told you romney hadn't paid taxes for x number of years make it more or less likely to vote for them. some people fell you would they move. people telling you they would move is a pretty sort of con ject yiewrl thing. i wouldn't cognitively trust anybody that would do under the hypothetical scenario. they may or may not already know. that's part of the problem with the polls they ask people if you knew of a piece of information you may or may not already know. or in focus groups you bring somebody in and so you a dozen people and show them an ad and you ask them again did everybody change their mind. you're purchasing somebody to change their mind and they're being forced to watch an ad they might tune out. using the experimental things that the obama campaign has. they randomly assign mail
on that note with the obama campaign since they've had four years ago time to test it and now they have four years later, is it any innovative or different techniques that are using now anymore that you could -- >> guest: these programs are really the thing. they have been used in small airways by some institutions, afl-cio, emily's list over the years your in certain states, but using them in a presidential campaign as he obama campaign has this year is a major advance. part of the problem with the way that people have tested messages historically is that you either have a poll that asked some of who they support, and it tells them a bunch of defamation and to ask. >> into sport and you see anybody those. before you ask directly if i told you that mitt romney hasn't paid taxes for x number of years, would it make you more or less likely to vote for him? some% of people either move when they hear that a mesh or they tell you they wouldn't. people telling you that they would move is a pretty sort of conjectural thing. i wouldn't cognitive growth anyone who told you what they would do under hy
Search Results 0 to 2 of about 3